Your Marketing Assistant

• Brainstorming Session (to give you ideas for new products, promotion techniques, ideas for packaging, etc.)
• Interview you for and create an ideal client profile for you.
• Website review including a written report.
• Keyword research.

Speaker Management

• Search for free and paid speaking opportunities.
• Create content for your blog, website and social networking sites.
• Create an electronic press kit.
• Fill out “call for speakers”.

Article Marketing

• Keyword research.
• Write or rewrite articles.
• Rewrite your articles to make them unique (you may not use an article that has already been submitted elsewhere).
• Proofread and edit your articles.
• Create or review your written by-line to maximize response.
• Compile a targeted set of submission sites based on topic and target audience.
• Open accounts at submission sites when necessary. Complete profiles and upload photos.
• Manually submit articles and include reprint requirements.
• Respond to publisher e-mail questions and comments.
• Research off-line opportunities for your articles.
• Create versions of your articles with keyword links, submit to document sharing sites and ping articles.
• Create and maintain an article index page on your site with descriptions and links to your articles.
• Create and maintain a page on your website that lists websites and off-line publications that have run your articles.

Direct Marketing

• Help design creative materials (postcards, brochures, etc.)
• Research and purchase lists at your direction.
• Handle the mailing project directly or hire someone to do the work.

Shopping Cart

• Setup shopping cart.
• Add products, pricing and shipping details.
• Create autoresponders.
• Integrate payment gateway with shopping cart.
• Create and manage broadcasting to customers.

Social Media

• Setup, market and maintain social networking profiles.
• Create a Facebook Fan Page for your business.
• Monitor blogs and forums for reputation management
• Creating daily blog posts, weekly and monthly newsletters, sales collateral, how-to articles, and engaging web content.
• Setup Ping.fm to use for posting to all social profile sites and Twitter.
• Create blog and micro-blog posts from your existing material and/or write fresh posts for your review.
• Find directories offering free or low cost listings for people in your field and submit listing (i.e., coaching directories for coaches or consultant directories for consultants).
• Social bookmarking.
• Search for reviews on review sites, create responses and post them.
• Create accounts at free classified sites and submit your classified ads.
• Find opportunities for you to be a guest on teleseminars and podcasts.
• Submit your site(s) and other interesting sites that reference you to StumbleUpon.
• Leave comments on appropriate blogs, forums/Squidoo Lens, Hub Pages and Gather pointing back to your site.
• Answer questions on Question/Answer sites with links to your articles on other sites.
• Gather forum posts and questions from social media sites and forward them to you to comment/answer and then post them.
• Find Twitter users who have your audience following them and ask about advertising rates.

E-Zines/Newsletters

• Research and select newsletter/e-zine vendor.
• Write, edit, proof and format.
• Send out on a regular schedule.
• Submit e-zine to e-zine directories. This technique also brings in one way links back to your website.
• Grow your list.

Blog Management

• Create a Wordpress blog for you, install plugins, optimize and promote.
• Repurpose your existing content for blog posts.
• Edit existing blog posts for spelling and grammar.
• Moderate comments.
• Research topics and write blog posts for your approval.
• Use Google alerts to keep track of news related to your industry to use for blog posts.
• Register your blog in blog directories and setup reciprocal links on your blog. This technique also brings in one way links back to your website.

Digital Products

• Create, write, format and design digital products (fee or free). Sales copy for paid products is not provided.
• Promote digital products on the internet.
• List your free digital products in free e-book directories. This technique also brings in one way links back to your website.
• Send digital products to reviewers and follow-up when review is finished.

Affiliate Programs

• Join affiliate programs.
• Write posts on your blog or website and embed affiliate links.
• Create a spreadsheet and manage payments.

Website Management

• Create static or blog sites with Wordpress and free templates.  See Lead HER Ship for an example.
• Add your site to Google and Yahoo webmaster tools.
• Announcement and promotion of your website to appropriate forums and blogs (without spamming).
• Check for broken links monthly and fix if possible.
• Create a press center for your website and search for links to press coverage about you or your business, articles that have been published or interviews featuring you.
• Create a privacy policy.
• Follow-up with clients to obtain testimonials for your site and ask them for referrals at the same time.
• Install Google Analytics and setup.
• Make simple changes to your website.
• Research affordable advertising for your products and services.
• Review your web analytics (traffic) regularly to determine new keywords, new markets, what marketing has worked and what isn’t working. I then suggest changes to your website based on those finding.
• Review your web analytics to find incoming broken links and fix them.
• Review, proofread your website and suggest changes for navigation, layout, testimonials, etc.
• Rewrite content to be more engaging and create original content.
• Search engine optimization and keyword research.
• Setup and manage your Amazon affiliates program and add books and links to your website.
• Build natural backlinks to your site.
• Setup polls and responses on your site.
• Submit your website(s) to search engines and directories.
• Use http://www.webconfs.com/backlink-builder.php to find on topic sites where you can link to your site.

Public Relations

• Create and maintain a media page on your website that includes: a biography, pictures, reporter instructions for requesting interviews, interview topics, sample interview questions and places you have been quoted or published.
• Create accounts at free press release sites.
• Write, proof, edit and submit press releases. This technique also brings in one way links back to your website.

Book Promotion

• A thorough reading of your book and a detailed book review with a copy supplied to the client for edits or suggestions before submission.
• Submission of the book review to appropriate newsgroups, book review sites, directories, web sites, e-zines and newsletters. This technique also brings in one way links back to your website.
• Submit book excerpts to hundreds of appropriate newsgroups, directories, web sites, e-zines and newsletters. This technique also brings in one way links back to your website.
• Promote book (and review) to members of appropriate forums and blog owners who write about the topic.

Miscellaneous (Most of these techniques bring one way links back to your website.)

• Research for unique marketing ideas related to the niche of your product or service.
• Search for affiliates and manage your affiliate program.
• Submit your contest to free contest directories.
• Submit your free, viral giveaway to appropriate freebie sites.
• Submit your public seminar to on-line event calendars, Craigslist and other event sites.
• Write and submit testimonials with your site link for sites where you have purchased products or services.
• Search for free, paid and reciprocal directories to list website, services and products.
• Look for sites that have resource or link pages that are on topic and ask for a link.
• Interview clients and write case studies for articles and for the websites.
• Sign up for Google Alerts and use the resulting information for blog posts or for the websites.
• Check forums regularly for on topic messages about your products and services and respond when appropriate.
• Promote teleseminars to my list of on-line event calendars, Craigslist and other event sites.
• Research competitor sites to determine what marketing they are doing and replicate those efforts for your business.
• Find sites linking to your competitor sites and ask for a link to your site.

Videos

• Create accounts at video sharing sites and complete profiles.
• Do keyword research for videos and write titles, descriptions and keywords.
• Upload videos, add captions, titles, descriptions and keywords.