Using Podcasts To Market Your Business
As a business owner, you know how vital marketing is to growing your business.
Here’s how a guest spot on a podcast can help you.
- Establishing relationships with podcast hosts and their followers.
- Gaining access to new and engaged audiences.
- Building your reputation.
- Positioning yourself as an expert.
- Obtaining free publicity.
- Getting free backlinks to your website.
What are the steps to becoming a podcast guest?
- Assess what you do best and how you will present it to listeners. If you specialize in social media management, look for podcasts covering that topic. If you work with coaches, search for podcasts for coaches.
- Once you identify your expert topic, craft your perfect pitch.
- Begin pitching the host or site including your bio and a headshot.
- Setup a system in Excel or Word where you can track the names of the podcasts, when you pitched them and other pertinent information.
- Offer the podcast audience a free product or resource in return for signing up for your newsletter, blog or any other tidbit you can think of.
Being a guest on a podcast is fun, exciting and profitable. You’ll be glad you took the leap of faith.
© 2023, Davis Virtual Assistance. Please do not reprint without permission. Bonnie offers podcast booking services and a training package for those that want to book themselves on podcasts. You can contact Bonnie at bonnie@davisvirtualassistance.com.