Podcasts have become an increasingly popular medium for reaching a diverse and engaged audience. As an author, appearing as a guest on podcasts can be a fantastic way to promote your book, share your expertise, and connect with potential readers. But with thousands of active podcasts out there, finding the right ones to pitch can seem difficult and time consuming. In this article, we will explore effective strategies for finding podcasts to pitch and increase your chances of securing valuable guest spots.
- Define Your Target Audience: Before you start searching for podcasts, it’s essential to have a clear understanding of your target audience. Define the demographic characteristics, interests, and preferences of your ideal readers. By knowing who you want to reach, you can narrow down your search and focus on podcasts that cater to that specific audience.
- Utilize Podcast Directories and Platforms: Podcast directories and platforms are a treasure trove of information when it comes to finding active podcasts to pitch. Websites like Apple Podcasts, Spotify and Stitchers offer vast catalogs of shows covering a wide range of topics. Utilize their search functions to explore categories, genres, and keywords related to your expertise. Take note of podcasts that align with your target audience and make a list of potential shows to pitch.
- Explore Social Media and Online Communities: Social media platforms and online communities can be excellent resources for discovering podcasts and connecting with their hosts. Join writing or book-related groups on platforms like Facebook, LinkedIn, or Goodreads. Engage in conversations and ask for podcast recommendations from fellow members. Twitter, in particular, has a vibrant podcasting community. Follow relevant hashtags like #podcasting or #podcastrecommendations to find podcasts and hosts actively seeking guest pitches.
- Look for Podcasts with Author Interviews: Look for shows specifically dedicated to author interviews, book reviews, or literary discussions. These podcasts are often interested in featuring new voices and can provide a great platform for promoting your book. Search for keywords such as “author interviews” or “book podcasts” to identify relevant shows. Additionally, listen to episodes of podcasts that have previously interviewed authors in your genre to see if they align with your book’s themes or target audience.
- Leverage Podcast Networks and Production Companies: Podcast networks and production companies can streamline the process of finding podcasts to pitch. These entities often represent multiple shows and may have dedicated staff to handle guest bookings. Research networks or companies that focus on your book’s genre or target audience. Visit their websites, review their show rosters, and see if they accept guest pitches. Submitting your pitch to a network or production company can increase your chances of being matched with a suitable podcast and save you time in the outreach process.
- Engage with Podcast Hosts and Guests: Once you’ve identified potential podcasts, engage with their hosts and guests to build relationships, and increase your visibility. Follow the podcasts’ social media accounts, subscribe to their newsletters, and leave thoughtful comments on episodes that resonate with you. By establishing a presence within the podcasting community, you may gain insider knowledge on upcoming opportunities or be recommended as a guest.
When searching for podcasts to pitch, remember to approach the process strategically and target shows that align with your book and your expertise. Thorough research and engaging with the podcasting community will help you discover valuable guest spots that can significantly enhance your book’s exposure and connect you with eager readers.
© 2023, Davis Virtual Assistance. Please do not reprint without permission. Bonnie offers podcast booking services and a training package for those that want to book themselves on podcasts. You can contact Bonnie at bonnie@davisvirtualassistance.com.