Why You Should Use A Virtual Assistant to Pitch You as A Podcast Guest

You already know that being a guest on podcasts can help you build your reputation, position you as an expert and help you sell more services and products.  What you don’t know is that dozens of new websites have popped up to offer you an automated way to get noticed by podcasters.  An example is MatchMaker.fm or PodcastGuests.com.

Another option is to have a Virtual Assistant do the work for you. In the list below you will learn the difference between using an automated system and customized solutions created by a Virtual Assistant.

• Automated services are—well, automated. They use an algorithm that removes the human equation from searching for the perfect podcasts.
• A Virtual Assistant will charge you for the project. There are no monthly fees unless you want a retainer in place to find additional podcasts for you in succeeding months.
• Virtual Assistants do research by hand. This takes more time than an automated system but is much more accurate and effective.
• An automated service uses the same pitch for all its clients while a Virtual Assistant will create a custom pitch that can be tailored for each podcast.
• A Virtual Assistant can, if desired, create an attractive one-sheet to accompany your pitches. Automated services may offer a generic profile that is used for all their clients.
• Some automated services will constantly try to upsell you. A Virtual Assistant will offer you a price for an entire package and will only add services upon your request.
• A Virtual Assistant will create a contract specifically outlining the services they plan to perform while an automated system will send you a lengthy terms of service document that will cause your eyes to cross and your brain to hurt.
• A Virtual Assistant is not just researching podcasts for you. Additionally, your assistant is looking at the audience of the podcast, the frequency of recording and whether they even use guests.
• A Virtual Assistant can send virtual and/or handwritten thank you notes (and maybe a gift) to the podcast host after the recording is completed.
• A Virtual Assistant can build a customized strategy for you but can make changes and pivot when necessary.
• Your Virtual Assistant can be available for check in calls based on your contract.
• Your Virtual Assistant can be given access to your calendar to book guest spots for you, saving you countless hours.

If you are looking for a high-touch, customized service for podcast research and bookings, a Virtual Assistant is the perfect solution for you to become a podcast guest.

Your target audience consists of the people and businesses that are most likely to need and want what you have to sell.  Before you create a marketing plan for your business, it is critical that you define your target audience and create an ideal client profile so you can attract this audience with your marketing. Once you have identified your target audience and ideal clients you will find it so much easier to design your marketing plan around their identity and their needs.

Some of the questions you may want to ask when defining your ideal client are listed below. Not all questions will be applicable to your ideal client, so pick and choose the questions based on your needs.

• What is his or her age?
• What is his or her gender?
• Where do they live?
• What is his or her income?
• What is his or her educational level?
• Is this person involved in any organized sport?
• Does this person own a business?
• In what industry is his or her business?
• What is his or her annual revenue?
• How long have they been in business?
• What problems does this person have?
• How can you solve these problems?
• Has this person worked with someone like you before?
• Where can you find him or her?
• What podcasts does this person listen to?
• Does this person belong to any organization such as a trade association or volunteer group?

Once you have answered the questions and created the ideal client profile, then you incorporate this information into your website and other marketing materials. You’ll waste less time looking for clients, and when you find them, they will be more likely to hire you. Ideal clients will inspire you, make you feel confident, pay you what you’re worth, praise you, and refer other clients to you without being asked.

Another way of defining your ideal client is to look at past and present clients. Which of these clients did you enjoy working with the most? Pull those client files and list their characteristics based on the questions above.

Perhaps the most important benefit of this process is that you will be empowered to fire clients who drive you to distraction, and you will not waste time trying to get an unsuitable client to sign a contract with you! You deserve to work with clients who bring out the best in you—so don’t be shy, and get started on finding your ideal client!

© 2021, Davis Virtual Assistance. Please do not reprint without permission.

If you would like to book yourself on podcasts take a look at the Do Itself Podcast Booking Project!